Are you looking for a tool or platform to help make your email newsletters campaign more practical and functional? Moosend is the ideal option for you to consider. Its award-winning user interface and Moosend automation features make your marketing hassle-free and successful.
Moreover, Moosend is budget-friendly. It offers services like lead management, multi-channel marketing, customised email creation, and tracking. Also, you can check website visitors and manage landing pages and subscription forms. Let’s delve into this Moosend review to explore its features and benefits in detail.
Table of Contents
What is Moosend?
Moosend started its journey in 2011 as an email marketing service provider. It helps non-technical people create marketing campaigns and manage them independently without technical help. Additionally, it automates monotonous tasks to save you precious time.
Moosend’s affordable marketing plan helps you quickly start your marketing with a limited budget. Hence, you can develop effective business strategies after tracking customers’ behaviour from emails and web activity.
The platform’s powerful tools and features allow you better manage email lists. You can set filters, events, and actions to automate workflows. Moreover, AI tools help you in strategic decision-making to boost the overall performance of your business.
Some Key Features of Moosend
Moosend has top-notch features to meet the demands of modern-day marketing. Let’s explore some of them.
Email Builder
Moosend allows you to craft highly personalised emails and start your first campaign. Hundreds of templates are there, so there is no need for Html knowledge. Thus, you can put different content types in various templates using the drag-and-drop feature.
You can also add some unique and customised content to email templates. For example, if you created a special discount offer for people in a specific region. Recipients from that particular geographic region will receive emails about it.
Segmentation.
Segmentation allows you to create practical and relevant emails depending on customer behaviour. It aims to maximise the conversion rate by focusing on customers’ pain points. You can make lists of audience responses to create highly-personalized emails.
A/B Testing
The A/B Testing feature allows you to optimise emails based on performance. You create multiple emails and send them to customers. Moosend tracks and checks the version of each email and selects the winning email. You can see various A/B Testing metrics in the table below:
| A/B Testing Component | Details |
| Variables | Email content, subject line, data |
| Email versions | Up to 2 |
| Testing pool size | 1-2% of 100% |
| Testing time | 24 hours |
| Success metrics | Unique engagement |
Data and Analytics
Data and analytics enable you to make model business decisions through precise reports. These reports include all the necessary information in the form of easily digestible visualisations. You can track unique rates, click-through rates, and bounce rates. Also, you can check the forward and unsubscribers to plan the next campaign.
Moosend Automation.
With the help of ready-made newsletter templates, you can automate the marketing process. Send emails at the right time and get benefits while sitting back in the comfort of your home. For example, you can send a welcome email whenever a user subscribes.
You can scale Moosend automation workflows using flexible drag-and-drop builder and triggers. Moreover, you can use the following steps to complete the automation process:
- Select the triggers from the available list
- Apply filters to target different audience segments
- Choose the actions from the list
Product Recommendations
You can search the products using marketing automation AI tools. Also, you can send personnel shopping recommendations with ease thanks to automation. By sending cart abandonment emails, you can engage users who leave after adding products to the cart.
Additionally, you can make weather-based product recommendations to customers. You can do this by using automation workflows and real-time weather data. So, you send newsletters to customers about upselling or cross-sell product recommendations in their area.
Moosend Plans and Pricing
(Price is according to 4/22/2024) Source: Moossend.com
Regarding pricing, Moosend is a very cheap tool in the market with a $9-a-month plan. Its pricing structure is simple. Further, the price decreases to $7 a month if you subscribe to the annual plan. The cost goes up if you avail more contacts.
There is an enterprise plan with customised pricing for organisations and businesses with many customers. It also includes added benefit of an Account manager for large organisations.
However, there is no free plan for the enterprise level. Thus, you can enjoy many of its features using the 30-day free trial.
Pros and Cons of Moosend
Pros
- Simple drag-and-drop editor to manage emails, subscription forms, and landing pages
- Web tracking, along with Moosend automation, segmentation, and analytics, gives very effective results
- Ease of use with open-ended automation
- Time-saving and user-friendly
- Numerous integrations
- Simple pricing structure
Cons
- Complex functions are challenging to use
- Limited third-party integrations compared to competitors
- Limited customer support in Moosend’s free trial
Is Moosend a Good Platform for You?
No doubt, Moosend is an inexpensive marketing tool with some great features. For small businesses, it is affordable and comes with powerful features. Its automation and web tracking features are solid. Moreover, eighteen diverse templates help set up quick automated routines for repetitive tasks saving your precious time.
Although Moosend is an excellent option for your business, there are also some limitations. If you require a large number of third-party integrations, then Moosend is not the right choice for you. Also, email deliverability is not fast enough. It makes it less favourable for businesses with fast deliverability a priority.
Final Thoughts
Moosend is famous for its simple pricing and web-tracking services. Its marketing automation AI tools make it very popular due to its cost-effectiveness and time efficiency. It is an excellent choice for small businesses with limited budgets. Also, you can get more contacts as your business expands.
Overall it is a user-friendly platform with affordable pricing and enough features to help you scale your business. So, do you want to use Moosend for the marketing needs of your business? Let us know your thoughts about it in the comment section.
Does Moosend have a CRM tool?
No! Moosend lacks a built-in CRM tool. Users can integrate with third-party tools to meet their marketing needs. One such integration is Salesforce. You can use this popular service with a few clicks.
What is Moosend credit, and how are they helpful for businesses?
The credit system is beneficial for companies that won’t use email marketing. They do it using the credit system if they need to send emails. They pay for credits and get a certain number of emails to send. Also, they get features from the pro plan and unlimited subscribers with no expiration date.
How many emails can you send using Moosend?
There is no limit to sending emails. You can generate email lists as per your preference. The platform offers the flexibility to set as many email lists as possible to make your campaigns successful.
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