Do you want to enter the league of successful website owners receiving tons of organic traffic? The road to this is challenging, but you can simplify it using Google Search Console. It is a robust platform, offering many tools that benefit web owners of all levels.
From monitoring to maintaining and troubleshooting your website, this platform serves several purposes simultaneously. Moreover, it is a free service, so even businesses on a budget can utilise its features.
So without waiting longer, let’s dig deeper into the 6 major benefits of Google Search Console in this article. From seasoned pros to those just starting, this guide will be helpful for everyone.
Table of Contents
Improves Your Website’s Appearance
Google Search Console is one of the ideal tools that you can incorporate into your business’s digital marketing plan. It helps by displaying how your website appears on SERP when someone searches a relevant keyword. Not only the standard search results and visibility into other options, including snippets, cards, etc.
Moreover, you can easily view different components of your site, including URLs, titles, meta descriptions, backlinks, etc. Then, optimise them accordingly to enhance its user interface. Hence, once your website has a good UI, the conversion rate can rise as high as 200%.
Provides Better Insights into Google Indexing
Google must index your web pages if you want them to appear on search engine results. However, tracking the indexing status of each page can be overwhelming, especially if you run a well-established website.
In this case, Google Search Console can help by showing the number of your website pages that appear on SERP in real-time. Using the report, you can know which websites are pending to index and which URLs you should remove.
The latter helps prevent duplicate content issues and ensures that Google displays only the most relevant pages on your site.
Moreover, the Google Search Index Overview Chart helps spot unexpected indexing changes. This way, you can prevent issues like a sudden drop in rankings or the removal of web pages from SERP.
Helps Increase the Web Traffic
Organic traffic on a website is one of the factors that determine its success. If you also want to retain visitors naturally, Google Search Console can help. It comprises a complete package of tools specified for this purpose.
One of these offers detailed reports on different traffic parameters. For instance, it can show how many people come to your website through searching queries organically.
Moreover, you can also access insights into your website’s performance and top-ranking pages of your domain. But how does this widespread information help?
Combining it all, you can easily evaluate where your SEO strategy lacks and optimise it accordingly. Similarly, it also tells the results-driving aspects of your plan so you can continue with them to bring success.
Sends Website Updates
Your website will certainly go through several issues on its way to success. However, you must address them promptly for better outcomes. That’s where Google Search Console comes in as your saviour.
It is such a platform that sends messages to its users if the system detects anything wrong with the website. For example, it could be related to the crawling of your web pages or even something regarding your site’s security.
Now it is on you to resolve the problems as soon as possible. The fix is essential for the betterment of your site and will also save it from any negative consequences.
Crawls Your Website
Google Search Console covers almost all the SEO aspects, whether minor or major. One such amongst all is the crawling of your site.
A bot by Google goes through your site’s content and other components. It then ranks the web pages if they are helpful enough for the audience. This way, your content will land on the search engine’s result pages.
Google Search Console mimics the crawling done by bots to identify any potential errors that may hinder indexing possibilities. Once you know the issues, you can quickly fix them to avoid unnecessary obstacles. The best part is that you can even insert custom information for the search engine to understand your website better.
Moreover, this platform features an additional tool for this purpose, known as Robots.txt. It works on a similar functionality of detecting errors on your website. You can resolve them promptly to quicken the indexing process.
Helps in Link Building
Being an essential part of SEO, link-building strategy matters a lot for any website to succeed. You can use Google Search Console to excel at it.
This platform provides a detailed overview of websites that link to your site. Moreover, it also displays the anchor text simultaneously, so you don’t have to waste time finding it.
The best part is that all the links from Google Search Console are always from highly authoritative domains. So there are no risks of damaging the quality of your content by incorporating spammy backlinks. This platform even lets you track the real-time changes in each link’s popularity and volume.
To conclude, Google Search Console offers numerous advantages for your web venture. From improving your site’s appearance to fixing technical issues, this platform covers all the major aspects.
Moreover, its powerful insights allow you to control your website’s performance and drive more traffic. So don’t miss out on this vast opportunity. Sign up for Google Search Console now and take the first step towards transforming your site for success. Visit Somquestblog to learn more.
Does Google Search Console display data like search queries and top pages from a year back?
No, you can not use this platform to access any relevant data from the past year. It only displays that for almost three months.
How to contact Google Search Console customer support?
Unfortunately, Google Search Console features no customer support means. However, you can browse through the platform’s help centre to find answers to your queries. Or you can also post your issue on the community section to get expert advice.
How often should I check Google Search Console?
You should check Google Search Console at least once a month to monitor your site’s performance. This routine check lets you identify any issues affecting your visibility in search results. Moreover, don’t forget to check whenever you update the site’s content, as it is crucial for ensuring data stability.